New CEO Video Series Targets ADOT Employees

There is a common tendency among most transportation agency communication teams to overlook one of their most important audiences – the agency employees.

Internal communications is tough, whether it is done for a major corporation or a transportation agency. The organization is generally spread across a large geographic area. Employees in different work groups and geographic areas might have different access to, and comfort with, different communication technologies. And, at the end of the day, the communication team kudos for a job well done most often come from external communications with media or the general public.  Continue reading “New CEO Video Series Targets ADOT Employees”

Sasquatch takes a walk, educates Oregonians on pedestrian crossings

There is no shortage of creativity in transportation communications. In this example, the folks at Oregon Department of Transportation and Metro – the Portland area regional government – turned to a Northwest icon to help educate motorists about pedestrian crossings.

WSDOT Video Explores Tunnel Construction

One of the tremendous opportunities offered by online video is the ability to take transportation stakeholders to places they might never go and to see things they might never see.

The Washington State Department of Transportation recently gave its stakeholders a unique view of the State Route 99 tunnel currently under construction. So far, the simple aerial view inside the tunnel has earned more than 154,000 views on YouTube.

According to WSDOT, the massive tunnel boring machine Bertha had carved nearly a third of the length of the nearly 2-mile-long tunnel that will ultimately replace the aging Alaskan Way Viaduct that runs north and south along Seattle’s iconic waterfront.

 

Ohio’s ‘Don’t Be That Driver’ Key Message for 2016 Work Zone Awareness Campaign

National Work Zone Awareness week runs April 11-15 and its theme this year is “Don’t Be That Driver.”

The Ohio Department of Transportation, the host of this year’s national kick-off event near Toledo, has developed a number of creative and thought-provoking public service announcements that use humor to make the point that driving safely through work zones is the responsibility of all drivers.

More information on the National Work Zone Awareness week and the coalition of supporting organizations is available from American Traffic Safety Services Association, including details on a new 2016 initiative that encourages people and organizations to display orange to support the work zone safety theme.

Using the Un-Dead to Save the Living: Driving Dead Series Hits Its Target

It was a little more than a year ago that I wrote about an innovative transportation safety awareness campaign, the Driving Dead Series, that was being launched by the Illinois Department of Transportation.

Photo Courtesy The Walking Dead Series Facebook page.
Photo Courtesy The Walking Dead Series Facebook page.

It seemed strange to feature zombies in a safety campaign, but with literally millions of views in the last year, the people behind the campaign must have known what they were doing.

Continue reading “Using the Un-Dead to Save the Living: Driving Dead Series Hits Its Target”