State DOTs Find Audiences with Local News Programs

It’s no secret that viewers are turning to streaming media for their television entertainment. But the appetite for local news remains strong, as evidenced by the continued success of local TV news programming. State DOTs have learned that there also is an audience for well-produced compelling local news video.

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Local television news continues to be Americans’ most popular source for news, according to the annual Pew State of the News Media report. While the overall local TV news audience declined last year, still more than 3.4 million viewers tuned in nightly to watch the evening and late news programs, far outpacing other sources for local news including newspapers and radio.

Most state DOTs use video regularly, but a handful are producing videos that replicate the look and feel of local TV news broadcasts. These news updates typically feature a regular host, or at least a consistent lineup of hosts. And the programs focus on stories about the state DOTs that may not otherwise garner coverage in more traditional media outlets. These state DOTs are reporting their own news in a professional, hosted format that is credible and compelling.

Continue reading “State DOTs Find Audiences with Local News Programs”

New CEO Video Series Targets ADOT Employees

There is a common tendency among most transportation agency communication teams to overlook one of their most important audiences – the agency employees.

Internal communications is tough, whether it is done for a major corporation or a transportation agency. The organization is generally spread across a large geographic area. Employees in different work groups and geographic areas might have different access to, and comfort with, different communication technologies. And, at the end of the day, the communication team kudos for a job well done most often come from external communications with media or the general public.  Continue reading “New CEO Video Series Targets ADOT Employees”

Sasquatch takes a walk, educates Oregonians on pedestrian crossings

There is no shortage of creativity in transportation communications. In this example, the folks at Oregon Department of Transportation and Metro – the Portland area regional government – turned to a Northwest icon to help educate motorists about pedestrian crossings.

WSDOT Video Explores Tunnel Construction

One of the tremendous opportunities offered by online video is the ability to take transportation stakeholders to places they might never go and to see things they might never see.

The Washington State Department of Transportation recently gave its stakeholders a unique view of the State Route 99 tunnel currently under construction. So far, the simple aerial view inside the tunnel has earned more than 154,000 views on YouTube.

According to WSDOT, the massive tunnel boring machine Bertha had carved nearly a third of the length of the nearly 2-mile-long tunnel that will ultimately replace the aging Alaskan Way Viaduct that runs north and south along Seattle’s iconic waterfront.

 

Ohio’s ‘Don’t Be That Driver’ Key Message for 2016 Work Zone Awareness Campaign

National Work Zone Awareness week runs April 11-15 and its theme this year is “Don’t Be That Driver.”

The Ohio Department of Transportation, the host of this year’s national kick-off event near Toledo, has developed a number of creative and thought-provoking public service announcements that use humor to make the point that driving safely through work zones is the responsibility of all drivers.

More information on the National Work Zone Awareness week and the coalition of supporting organizations is available from American Traffic Safety Services Association, including details on a new 2016 initiative that encourages people and organizations to display orange to support the work zone safety theme.