MoDOT Creatively Demonstrates Proper Merging

One of my biggest complaints about working in transportation is that so many of us in the business tend to talk about the movement of cars and trucks when in reality our work in transportation is about moving people and goods.

The Missouri Department of Transportation has produced a video that tackles one of the hardest concepts to explain to drivers. And, they do it in a way that shows people making decisions about how to merge in a construction zone.

The cute kids help make the point that the concept of merging is so simple, even a kid gets it. Nice job, MoDOT.

WSDOT Video Explores Tunnel Construction

One of the tremendous opportunities offered by online video is the ability to take transportation stakeholders to places they might never go and to see things they might never see.

The Washington State Department of Transportation recently gave its stakeholders a unique view of the State Route 99 tunnel currently under construction. So far, the simple aerial view inside the tunnel has earned more than 154,000 views on YouTube.

According to WSDOT, the massive tunnel boring machine Bertha had carved nearly a third of the length of the nearly 2-mile-long tunnel that will ultimately replace the aging Alaskan Way Viaduct that runs north and south along Seattle’s iconic waterfront.

 

A Road to Reality: Taking Transportation Myths Head On

Longtime readers of this blog know that its focus is on the practice of communicating about transportation. This blog does not attempt to take on the politics of transportation.

Gov. Rick Snyder (left) and MDOT Director Kirk Steudle discuss transportation investment during a news conference. Photo courtesy Michigan DOT.

Gov. Rick Snyder (left) and MDOT Director Kirk Steudle discuss transportation investment during a news conference. Photo courtesy Michigan DOT.

However, in writing about one it is sometimes impossible not to include mention of the other. While that is perhaps the situation here, the interesting strategy behind a particular Michigan Department of Transportation communication effort is worth noting.

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