MoDOT Creatively Demonstrates Proper Merging

One of my biggest complaints about working in transportation is that so many of us in the business tend to talk about the movement of cars and trucks when in reality our work in transportation is about moving people and goods.

The Missouri Department of Transportation has produced a video that tackles one of the hardest concepts to explain to drivers. And, they do it in a way that shows people making decisions about how to merge in a construction zone.

The cute kids help make the point that the concept of merging is so simple, even a kid gets it. Nice job, MoDOT.

WSDOT Video Explores Tunnel Construction

One of the tremendous opportunities offered by online video is the ability to take transportation stakeholders to places they might never go and to see things they might never see.

The Washington State Department of Transportation recently gave its stakeholders a unique view of the State Route 99 tunnel currently under construction. So far, the simple aerial view inside the tunnel has earned more than 154,000 views on YouTube.

According to WSDOT, the massive tunnel boring machine Bertha had carved nearly a third of the length of the nearly 2-mile-long tunnel that will ultimately replace the aging Alaskan Way Viaduct that runs north and south along Seattle’s iconic waterfront.

 

A Road to Reality: Taking Transportation Myths Head On

Longtime readers of this blog know that its focus is on the practice of communicating about transportation. This blog does not attempt to take on the politics of transportation.

Gov. Rick Snyder (left) and MDOT Director Kirk Steudle discuss transportation investment during a news conference. Photo courtesy Michigan DOT.
Gov. Rick Snyder (left) and MDOT Director Kirk Steudle discuss transportation investment during a news conference. Photo courtesy Michigan DOT.

However, in writing about one it is sometimes impossible not to include mention of the other. While that is perhaps the situation here, the interesting strategy behind a particular Michigan Department of Transportation communication effort is worth noting.

Continue reading “A Road to Reality: Taking Transportation Myths Head On”

Ohio DOT wraps record-busting winter in 50 seconds

Transportation communicators are in the information business. It remains a challenge to think of new ways to creatively sharing critical information. Therefore, a major hat-tip to the Ohio Department of Transportation.

ODOT turned to YouTube to share their annual snow and ice wrap up statistics.

According to the video, ODOT used more than 1 million tons of salt, compiled 1.2 million hours worked, drove 14 million miles and spent $113 million on snow and ice fighting. Somehow reading the list of ODOT’s accomplishments is not quite as powerful as seeing it on video.

Not every state transportation department or transit agency has access to video. But we all have the ability to think beyond the news release.

 

Talking Transportation: Filling the pothole story

It’s the best time of year if you love baseball, but the worst time of year if you own or drive a car. Yes, major league baseball players are enjoying sunshine and spring weather as they prepare for a new season. The rest of us are struggling through a different change of seasons – from winter to pothole season – that leaves roadways bumpy, and in some cases dangerous.

State transportation departments have used a variety of tools to engage the public on the topic of potholes. Some have been fun, others serious. In Washington, DC and other states the annual spring push asks the public to help officials locate potholes.

Continue reading “Talking Transportation: Filling the pothole story”