We need a new term for social media. The tent is too large and it includes too many online activities and communication tools that are hardly social.
Take Pinterest, for instance. Social? Perhaps, but not like Facebook. Facebook exists so that we can keep up on what our friends, family, colleagues are doing in their lives. Pinterest and many other tools are more about expressing ourselves in new and interesting ways. What about Slideshare.net or Groupon or sites like Yelp? Social, yes in some ways. But these sites are much more than just status updates and check-ins.