Streaming live events is not necessarily a new idea for transportation agencies. But one state DOT has found that leveraging live streaming capabilities within Facebook can generate huge results.
The Washington State Department of Transportation was one of the first state DOTs to experiment with Periscope, a live streaming service owned by Twitter. The 2015 State DOT Social Media Survey found that about 10 percent of DOTs in 2015 were using either Periscope, or the similar Meerkat, streaming media service.
Not every current event is appropriate for a transportation social media feed. But the folks at Washington State Department of Transportation continue to show off their deft ability to connect with their audiences by tying in with the latest Pokemon game.
Release July 7, Pokemon Go challenges players to find Pokemon characters – in the real world. So basically, people are walking around – or worse driving around – looking for these virtual characters. Clearly, a word of safety advice is in order here, right?
According to WSDOT, the massive tunnel boring machine Bertha had carved nearly a third of the length of the nearly 2-mile-long tunnel that will ultimately replace the aging Alaskan Way Viaduct that runs north and south along Seattle’s iconic waterfront.