Ohio’s ‘Don’t Be That Driver’ Key Message for 2016 Work Zone Awareness Campaign

National Work Zone Awareness week runs April 11-15 and its theme this year is “Don’t Be That Driver.”

The Ohio Department of Transportation, the host of this year’s national kick-off event near Toledo, has developed a number of creative and thought-provoking public service announcements that use humor to make the point that driving safely through work zones is the responsibility of all drivers.

More information on the National Work Zone Awareness week and the coalition of supporting organizations is available from American Traffic Safety Services Association, including details on a new 2016 initiative that encourages people and organizations to display orange to support the work zone safety theme.

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Talking Work Zone Safety: “He’s the best dad ever”

Be Work Zone Alert
The California Department of Transportation recently launched a new work zone safety campaign featuring agency workers and their families.

The California Department of Transportation (Caltrans)  and its partners — the California Highway Patrol, California Office of Highway Safety, California Department of Motor Vehicles and Impact Teen Drivers — recently launched a new work zone safety campaign featuring Caltrans employees and their children under the tagline, “Be Work Zone Alert.”

The multimedia campaign features a beautiful web page, outdoor advertising and public service announcements. Social media posts feature the hashtag #BeWorkZoneAlert.

Continue reading “Talking Work Zone Safety: “He’s the best dad ever””

New York State DOT hits home with new work zone PSA

The New York State Department of Transportation this week released a new public safety announcement video that hits close to home for anyone who has worked on the road, with those who work on the road or each morning kiss their loved one goodbye hoping they return from working on the road. Here’s the formal announcement from Gov. Cuomo.

Don’t Barrel Through Work Zones

In Washington state, where the department of transportation’s favorite color is green, everyone is orange. Really. Everyone.

They’re orange in Louisiana, too. From Oklahoma to North Dakota, Maine to Florida, Texas to Michigan – nearly every state will feature some kind of activity in recognition of National Work Zone Awareness Week, April 23-27. Continue reading “Don’t Barrel Through Work Zones”