In Oregon, 75 percent of drivers admit to driving distracted. Nationally, at least that many drivers are eating, shaving, putting on makeup, texting, reading the newspaper … while driving a vehicle.
“As a culture I think we’re ready for a change,” said Tom Fuller, Oregon DOT communications manager, in a recent news release announcing a new statewide campaign there intended to help people drive more safely.
“The stories of deaths and injuries from distracted driving are as horrific as they are preventable,” Fuller added.
There is no doubt that social media is a standard practice for state DOTs and other transportation agencies. And, as with other standard government communications, public records and retention laws, guidance and regulation abound for social media.
That’s right. Today’s transportation communications practitioners expected to keep up with emerging technologies, learn the rapidly shifting cultures that govern each unique space, and stand ready to share credible, vetted information at a moments notice regardless of the time of day. They also have to understand and comply with archiving rules and regulations governing their organization. Continue reading