Two DOTs Unveil New Websites Focused on Users

The workhorse of the modern strategic communications program is the website. It’s the starting point, hosting the most important elements of a brand – from the visuals to the basic brand promise.

Two state DOTs – Washington (WSDOT) and New Mexico (NMDOT) – unveiled updated websites this month and both emphasize information that the public wants the most.

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Ohio DOT Sets the TikTok Pace

The Ohio Department of Transportation has long been a national leader in producing high-quality, informative customer-focused videos. Among its many programs is the award-winning weekly program, The Loop, featuring ODOT communications pros Erin McBride and Matt Bruning, which has garnered more than 64,000 YouTube views. The content is high quality, consistent and – I think I mentioned this – informative.

But ODOT’s communications team has discovered that TikTok provides a way to reach an entirely new and different audience with its video content that is far beyond the standard YouTube channel.

Thanks to intern AJ Overstreet, who was familiar with the TikTok platform, ODOT discovered that it could repurpose video it was already producing and, in turn, grow the engagement with their content.

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Tuning In: Pokemon Go #Safety Message

Not every current event is appropriate for a transportation social media feed. But the folks at Washington State Department of Transportation continue to show off their deft ability to connect with their audiences by tying in with the latest Pokemon game.

Release July 7, Pokemon Go challenges players to find Pokemon characters – in the real world. So basically, people are walking around – or worse driving around – looking for these virtual characters. Clearly, a word of safety advice is in order here, right?

Here’s the tweet from @wsdot:

And before you think that WSDOT was just overly opportunistic, consider this item posted on Vine: (editor’s note: the Vine was deleted from the site. But visit Vine to see other examples.)

And there are even people who in just the first week think walking and playing the game is too “boring.” So, they are trying to figure out how to drive and play the game “safely.”

As if the world of driving wasn’t already difficult enough!