Before you speak, feel: Expressing empathy for your customer can help build your brand

Photo courtesy Stephanie Brown

There was an interesting story that circulated around the local news outlets recently in the Washington DC area. A local special interest group,¬†Collective Action For Safe Spaces, was set to push the DC City Council to ask Washington Metropolitan Transit Authority – known locally as WMATA or Metro (that’s the subway side) – to participate in a public service campaign to raise awareness about sexual¬†harassment in public spaces.

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