TikTok Is More Popular Than Facebook, Should DOTs Follow?

It’s nearly 2020 and social media has been a thing for more than a decade. So it should surprise no one that social media trends come and go. There was MySpace, Vine, Meerkat, Google Plus , Friendster and … so many more platforms that have faded after promising starts that it is hard to remember them all.

Picking which new platforms are worth the time to learn and develop is a serious question for communications professionals, including those at state DOTs. There are only so many hours in a day, and smart managers have to understand their abilities and anticipate trends worth pursuing and those to ignore.

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