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Tag Archives: Walking Dead

Using the Un-Dead to Save the Living: Driving Dead Series Hits Its Target

Posted on October 21, 2015 by Lloyd Brown
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It was a little more than a year ago that I wrote about an innovative transportation safety awareness campaign, the Driving Dead Series, that was being launched by the Illinois Department of Transportation.

Photo Courtesy The Walking Dead Series Facebook page.

Photo Courtesy The Walking Dead Series Facebook page.

It seemed strange to feature zombies in a safety campaign, but with literally millions of views in the last year, the people behind the campaign must have known what they were doing.

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Posted in Communications, Social Media | Tagged Driving Dead, Facebook, Instagram, michael rooker, safety, Traffic safety, Twitter, videos, Walking Dead, webisodes, YouTube, zombies | Leave a reply

Communication Resources

  • Transportation Communications Newsletter
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  • Conference of Minority Transportation Officials
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  • American Association of State Highway and Transportation Officials
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  • State Departments of Transportation
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