Tuning In: Pokemon Go #Safety Message

Not every current event is appropriate for a transportation social media feed. But the folks at Washington State Department of Transportation continue to show off their deft ability to connect with their audiences by tying in with the latest Pokemon game.

Release July 7, Pokemon Go challenges players to find Pokemon characters – in the real world. So basically, people are walking around – or worse driving around – looking for these virtual characters. Clearly, a word of safety advice is in order here, right?

Here’s the tweet from @wsdot:

And before you think that WSDOT was just overly opportunistic, consider this item posted on Vine: (editor’s note: the Vine was deleted from the site. But visit Vine to see other examples.)

And there are even people who in just the first week think walking and playing the game is too “boring.” So, they are trying to figure out how to drive and play the game “safely.”

As if the world of driving wasn’t already difficult enough!

Brrr! Audio, video social media tools help Maryland’s SHA share the latest road information

It’s cold out there and the Maryland State Highway Administration — like most highway and transportation agencies around the country — has plenty of tips and suggestions to help people travel safely during difficult weather events. But it is where and how SHA is posting its information that is rather interesting.

Maryland’s highway agency is using a combination of SoundCloud, Instagram, Twitter and Facebook to tightly integrate its safety messaging. Continue reading “Brrr! Audio, video social media tools help Maryland’s SHA share the latest road information”

Linkedin: Quite possibly the most overlooked social media tool

Social media as an accepted stand-alone public relations practice remains just a few years old, but for some reason I still find it easy to think that there is little new under the sun.

After all, if we break apart social media into their functional pieces the actual act of sharing information today is not much different from it was when the young PR industry was ruled by guys who walked newspaper newsrooms drumming up interest in their clients’ news. Continue reading “Linkedin: Quite possibly the most overlooked social media tool”