Using the Un-Dead to Save the Living: Driving Dead Series Hits Its Target

It was a little more than a year ago that I wrote about an innovative transportation safety awareness campaign, the Driving Dead Series, that was being launched by the Illinois Department of Transportation.

Photo Courtesy The Walking Dead Series Facebook page.
Photo Courtesy The Walking Dead Series Facebook page.

It seemed strange to feature zombies in a safety campaign, but with literally millions of views in the last year, the people behind the campaign must have known what they were doing.

Continue reading “Using the Un-Dead to Save the Living: Driving Dead Series Hits Its Target”

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