Social media sites are so popular that even our children admit they need more time offline. For those state DOTs that are considering how to use social media sites for formal public involvement, there are a few things to consider.
First, acknowledge that at least for now, social media tactics are likely complementary to a good core program. After all, we still have to consider those who are not online. And even with more than 750 million Facebook accounts, there still are a few people who resist the urge to read their friends’ status updates and look at cute pictures of their nieces and nephews. Good social media plans rest atop solid traditional outreach programs, enhancing and enriching the opportunities for public input and, eventually, public decision-making.