But there are not any “silver bullet” messages that work in every situation.
“Mobile Messages: Moving People to Support Transportation,” analyzes the results of more than two dozen case studies; a survey of transportation agency officials; eight focus groups; and, two dial testing sessions. Continue reading →
Transportation communications professionals are constantly challenged with trying to reach the right audiences with the right messages. Public involvement experts take that challenge a step further – trying to develop a dialogue with key communities potentially affected by a project or plan.
The North Carolina Department of Transportation is working on a public engagement toolkit and they are looking for input and comments from practitioners prior to the tool’s public launch, which could come as soon as May. Continue reading →
The Transportation Research Board held its annual meeting earlier this month in Washington DC. More than 11,000 people descended on the three hotels that host the series of discussions, workshops, poster sessions and committee meetings. In the broader transportation world, TRB’s annual meeting is the ultimate place to catch up with industry leaders and hear the latest in research trends and successful tactics.
For the transportation communicator, TRB’s annual meeting includes many important sessions, and one that I always enjoy is the 90 minutes dedicated to the winners of the “Communicating Concepts with John and Jane Q. Public” competition. The TRB Planning and Environment Group each year asks transportation organizations to nominate their best work at communicating a particular aspect of transportation to the public.
The Transportation Research Board’s annual meeting is one of the most interesting gathering of transportation experts. Each year more than 11,000 people who work in, around and on transportation programs visit Washington DC for a nearly week-long exploration of all things transportation.