Two DOTs Unveil New Websites Focused on Users

The workhorse of the modern strategic communications program is the website. It’s the starting point, hosting the most important elements of a brand – from the visuals to the basic brand promise.

Two state DOTs – Washington (WSDOT) and New Mexico (NMDOT) – unveiled updated websites this month and both emphasize information that the public wants the most.

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From Country Songs to Flying Cows: ADOT’s Award-Winning Blog Tells the Stories

I was scrolling through my Twitter feed to other day and this item caught my eye.

“Watch an ADOT clip of an implosion of the 1949 Pinto Creek Bridge, west of Globe-Miami.”

”We’ll, sure I want to see that,” I thought.

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Ohio DOT Sets the TikTok Pace

The Ohio Department of Transportation has long been a national leader in producing high-quality, informative customer-focused videos. Among its many programs is the award-winning weekly program, The Loop, featuring ODOT communications pros Erin McBride and Matt Bruning, which has garnered more than 64,000 YouTube views. The content is high quality, consistent and – I think I mentioned this – informative.

But ODOT’s communications team has discovered that TikTok provides a way to reach an entirely new and different audience with its video content that is far beyond the standard YouTube channel.

Thanks to intern AJ Overstreet, who was familiar with the TikTok platform, ODOT discovered that it could repurpose video it was already producing and, in turn, grow the engagement with their content.

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