Talking Transportation, Innovation

The Transportation Research Board meeting held annually in Washington DC is among the largest gatherings of transportation geeks in the world. The January meeting typically tops 11,000 attendees with sessions and workshops beginning early in the morning and running well into the evening. The printed agenda is massive and looks and weighs like a major city phone book. The TRB annual meeting is indeed a big deal. Continue reading “Talking Transportation, Innovation”

New Research Reveals Messages that Move Public to Support Transportation Investments

onlinepubs.trb.org onlinepubs nchrp docs NCHRP20 24 93 C_FR.pdf
Key themes and messages identified in the new report, “Mobile Messages: Moving People to Support Transportation.”

A new research report published this week by the National Cooperative Highway Research Program offers some insight into how the general public views transportation, and suggests some ways to discuss investments that could generate greater support.

But there are not any “silver bullet” messages that work in every situation.

“Mobile Messages: Moving People to Support Transportation,” analyzes the results of more than two dozen case studies; a survey of transportation agency officials; eight focus groups; and, two dial testing sessions. Continue reading “New Research Reveals Messages that Move Public to Support Transportation Investments”

Incorporating New Media into the Environmental Review Process: A State DOT Overview

Photo courtesy Washington State Department of Transportation/Washington State Ferries
Photo courtesy Washington State Department of Transportation/Washington State Ferries

Incorporating New Media into the Environmental Review Process: A State DOT Overview

Last month the Transportation Research Board’s annual meeting brought more than 11,000 people to Washington DC to share research and best practices in all facets of transportation. I was fortunate and honored to have a few minutes to talk about how state departments of transportation are using social media in the public involvement process.

Talking preservation? New report offers clues on how to improve outreach programs

Paving machine
Photo courtesy Washington State Department of Transportation

A new report from the Transportation Research Board‘s National Cooperative Research Program finds that, “Bringing about a change in attitudes toward highway maintenance and preservation actions will require thoughtful and ongoing communications campaigns by DOTs.”

“Communicating the Value of Preservation: A Playbook” is a well-written primer that state DOTs can use to develop outreach campaigns around the concept of preserving infrastructure. Continue reading “Talking preservation? New report offers clues on how to improve outreach programs”