Transportation Communicating is About More Than Cars and Highways

Even as the price of fuel remains low and national vehicle miles traveled grows on our nation’s highways, there is no doubt that bicycling — whether competitively or recreationally — is growing in popularity.

Most states have policies and programs in place to support bicycling programs and infrastructure. In addition, state transportation departments tend to have employees who bike regularly. In many states the chief engineers and transportation CEOs regularly cycle and serve as the strongest advocates for bicycling. Continue reading “Transportation Communicating is About More Than Cars and Highways”

A Road to Reality: Taking Transportation Myths Head On

Longtime readers of this blog know that its focus is on the practice of communicating about transportation. This blog does not attempt to take on the politics of transportation.

Gov. Rick Snyder (left) and MDOT Director Kirk Steudle discuss transportation investment during a news conference. Photo courtesy Michigan DOT.
Gov. Rick Snyder (left) and MDOT Director Kirk Steudle discuss transportation investment during a news conference. Photo courtesy Michigan DOT.

However, in writing about one it is sometimes impossible not to include mention of the other. While that is perhaps the situation here, the interesting strategy behind a particular Michigan Department of Transportation communication effort is worth noting.

Continue reading “A Road to Reality: Taking Transportation Myths Head On”

Selling Transportation: Big Challenge, Different Stories

Many different organizations have tried to raise the general public awareness for the current state of the nation’s transportation infrastructure. In March, the American Society of Civil Engineers updated its infrastructure report card, giving the United States a D+ grade and projecting a $3.6 trillion investment need.

While this report cast a net far beyond just roads and bridges, it represents the kind of “things are falling apart and we can’t keep up” messaging that is often used when discussing transportation system investment needs.

Lately a different point of view is gaining traction in transportation circles. Instead of focusing on the need, focus on the role transportation plays in the nation’s economy and our overall quality of life. Continue reading “Selling Transportation: Big Challenge, Different Stories”

TransComm preview: Five transportation stories that will shape the year ahead

With AASHTO Subcommittee on Transportation Communications annual meeting next week in Raleigh, NC, it is worth noting a few of the stories that are likely to be part of the conversations. Please remember, this blog does not offer political commentary. This list simply acknowledges some important stories that transportation communications professionals have a high chance of managing in the coming year.

Continue reading “TransComm preview: Five transportation stories that will shape the year ahead”