Many different organizations have tried to raise the general public awareness for the current state of the nation’s transportation infrastructure. In March, the American Society of Civil Engineers updated its infrastructure report card, giving the United States a D+ grade and projecting a $3.6 trillion investment need.
While this report cast a net far beyond just roads and bridges, it represents the kind of “things are falling apart and we can’t keep up” messaging that is often used when discussing transportation system investment needs.
Lately a different point of view is gaining traction in transportation circles. Instead of focusing on the need, focus on the role transportation plays in the nation’s economy and our overall quality of life. Continue reading “Selling Transportation: Big Challenge, Different Stories”
With AASHTO Subcommittee on Transportation Communications annual meeting next week in Raleigh, NC, it is worth noting a few of the stories that are likely to be part of the conversations. Please remember, this blog does not offer political commentary. This list simply acknowledges some important stories that transportation communications professionals have a high chance of managing in the coming year.
Continue reading “TransComm preview: Five transportation stories that will shape the year ahead”
Whether you’re a cycling enthusiast, a concrete proponent or someone who touts transit, there are some common communication themes that are likely to make the job of talking transportation with your customers more successful.
Two important complementary reports help define a tact toward greater public understanding and support for our national transportation as a whole – not highways over pedestrians, or capacity versus dedicated bike lanes. These reports – one from the Miller Center and one from the National Cooperative Highway Research Program – offer transportation experts a chance to step back from the day-to-day advocacy and consider a different way of approaching advocacy.
Continue reading “Selling transportation: Travel in their shoes, and make it local”
A recent Harvard Business Review blog post targets three social media marketing assumptions regarding what customers want from brands. Many transportation agencies have applied general marketing strategies – including those related to social media – to the interaction between government and its citizens. But I wonder if they “myths” that the Harvard post describe work differently in the public sector?
Continue reading “Start with the dialogue and the relationship will follow”