On writing well: Four tips to better writing and communications

It is no secret that for a campaign to be successful, you must spend time developing outstanding strategies and you must carefully execute tactically. But if you do not spend time on good writing, it will be for nothing.

The smartest, best planned campaign can result in failure if the proper amount of effort is not given to ensuring that your writing is solid, that your key messages are clear and easy to pick out. For transportation communication professionals, this is perhaps an even greater concern.

Continue reading