Local television news continues to be Americans’ most popular source for news, according to the annual Pew State of the News Media report. While the overall local TV news audience declined last year, still more than 3.4 million viewers tuned in nightly to watch the evening and late news programs, far outpacing other sources for local news including newspapers and radio.
Most state DOTs use video regularly, but a handful are producing videos that replicate the look and feel of local TV news broadcasts. These news updates typically feature a regular host, or at least a consistent lineup of hosts. And the programs focus on stories about the state DOTs that may not otherwise garner coverage in more traditional media outlets. These state DOTs are reporting their own news in a professional, hosted format that is credible and compelling.Continue reading