In Oregon, 75 percent of drivers admit to driving distracted. Nationally, at least that many drivers are eating, shaving, putting on makeup, texting, reading the newspaper … while driving a vehicle.
“As a culture I think we’re ready for a change,” said Tom Fuller, Oregon DOT communications manager, in a recent news release announcing a new statewide campaign there intended to help people drive more safely.
“The stories of deaths and injuries from distracted driving are as horrific as they are preventable,” Fuller added.
That certainly was true. The iPhone wasn’t the first smartphone, but it revolutionized how people communicated and how they sought out information – two things that have largely reshaped the ways in which communications teams within transportation departments do their work.
In 2007, a DOT team with which I worked teamed up with a local utility company to insert construction announcements into monthly water bills that went to residents near a major project. It was expensive and time-consuming. And, we had no way of knowing whether the people who opened the utility bill even read the notice.
It’s common throughout the transportation industry to make data available for private use. And, that data often end up presented in mobile apps. No surprise, if a department of transportation or local transit agency has rapidly, or even regularly updated data that includes route conditions, a mobile public wants to know.
The Massachusetts Bay Transit Authority not only makes its data available to those who build apps, it went a step further and asked its customers which app they find most useful. Then, based on the customer feedback, established a handy summary chart, that not only lists the most popular apps, but where people use the app and the features that customers find most helpful.
Not only does MBTA seem as if it’s listening, it also is providing an additional service for its customers. Which, by the way, beats the alternative.
The 2014 State DOT Social Media Survey shows states overwhelmingly prefer Facebook and Twitter over other social media tools.
The fifth annual state department of transportation social media survey results were released last month at the annual meeting of TransComm, the AASHTO Subcommittee on Transportation Communications.
(Editor’s note: Full disclosure, I work at AASHTO and oversee the annual survey of state DOTs. Much of the discussion below comes from observations while reviewing raw survey data.)
The survey, started in 2009, confirms what we all probably already suspect. State DOTs are heavily invested in social media outreach both in the operations and public involvement areas. The 2014 survey confirms that not only are the state DOTs utilizing social media tools, many are doing so at a very sophisticated level. Continue reading →