Tag Archives: strategic messaging

Talking Audiences: You Can’t Reach Them from There

In the transportation communications business there are always two critical questions that should start most conversations: “What do you want to say?” (the key messages) “Who do you want to hear it?”(the target audiences) Once we figure out those two … Continue reading

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Talking Transportation: From ‘Pothole Palooza’ to the Tweeting Pothole

In 2009, the District Department of Transportation began what, at the time, was a fairly novel way of interacting with the public over the state of infrastructure. What became known as “Pothole Palooza” was quite brilliant. The folks at DDOT … Continue reading

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New Research Reveals Messages that Move Public to Support Transportation Investments

A new research report published this week by the National Cooperative Highway Research Program offers some insight into how the general public views transportation, and suggests some ways to discuss investments that could generate greater support. But there are not … Continue reading

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Getting to the right audience is tougher than ever despite strong interest in local news

The old adage that all news is local remains just as true today as it did before the advent of the internet and mobile devices. According to a recently released Pew Research Center study, interest in local news remains strong. And, … Continue reading

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