Taking A Look Inside: Survey of State DOTs Offers Glimpse into Internal Comms

talking-clipart-people_standing_around_a_watercooler_talking_and_gossiping_0515-1103-1504-1157_SMUIt is no secret that state DOTs throughout the country have become adept communications organizations. The focus in many DOTs is turning away from the road to toward the people who use the transportation system – all its modes and priorities.

Whether you find yourself at a gathering of bridge engineers or environmental planners, the topic of communications has a good chance of being discussed. Continue reading

Talking Audiences: You Can’t Reach Them from There

typewriter, iPad and televisionIn the transportation communications business there are always two critical questions that should start most conversations:

  • “What do you want to say?” (the key messages)
  • “Who do you want to hear it?”(the target audiences)

Once we figure out those two questions, the hard work begins outlining strategies and tactics that we will need to reach the target audiences. But, unfortunately, it is very common for our colleagues to jump to the tactic, without really considering those questions – what and whom?

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Talking Transportation: From ‘Pothole Palooza’ to the Tweeting Pothole

In 2009, the District Department of Transportation began what, at the time, was a fairly novel way of interacting with the public over the state of infrastructure. What became known as “Pothole Palooza” was quite brilliant. The folks at DDOT told the public to “tweet” photos and the location of potholes and someone with the city would be out to fix it within 72 hours.

The response was immediate and immediately successful. The public responded so well that in 2015, the District announced that it had fixed more than 36,000 potholes during its annual spring campaigns. You can actually see the results and track repairs on a DC DOT map. Continue reading

New Research Reveals Messages that Move Public to Support Transportation Investments

onlinepubs.trb.org onlinepubs nchrp docs NCHRP20 24 93 C_FR.pdf

Key themes and messages identified in the new report, “Mobile Messages: Moving People to Support Transportation.”

A new research report published this week by the National Cooperative Highway Research Program offers some insight into how the general public views transportation, and suggests some ways to discuss investments that could generate greater support.

But there are not any “silver bullet” messages that work in every situation.

“Mobile Messages: Moving People to Support Transportation,” analyzes the results of more than two dozen case studies; a survey of transportation agency officials; eight focus groups; and, two dial testing sessions. Continue reading