That certainly was true. The iPhone wasn’t the first smartphone, but it revolutionized how people communicated and how they sought out information – two things that have largely reshaped the ways in which communications teams within transportation departments do their work.
In 2007, a DOT team with which I worked teamed up with a local utility company to insert construction announcements into monthly water bills that went to residents near a major project. It was expensive and time-consuming. And, we had no way of knowing whether the people who opened the utility bill even read the notice.
It is no secret that state DOTs throughout the country have become adept communications organizations. The focus in many DOTs is turning away from the road to toward the people who use the transportation system – all its modes and priorities.
There is a common tendency among most transportation agency communication teams to overlook one of their most important audiences – the agency employees.
Internal communications is tough, whether it is done for a major corporation or a transportation agency. The organization is generally spread across a large geographic area. Employees in different work groups and geographic areas might have different access to, and comfort with, different communication technologies. And, at the end of the day, the communication team kudos for a job well done most often come from external communications with media or the general public. Continue reading “New CEO Video Series Targets ADOT Employees”
It was not much of a surprise to the people who work to make the nation’s transportation system safer when the National Highway Traffic Safety Administration recently released preliminary numbers showing traffic deaths had increased nearly 8 percent in 2015 to 35,200.
According to the official NHTSA news release, U.S. Transportation Secretary Anthony Foxx said, “We are analyzing the data to determine what factors contributed to the increase in fatalities and at the same time, we are aggressively testing new safety technologies, new ways to improve driver behavior, and new ways to analyze the data we have, as we work with the entire road safety community to take this challenge head-on.” Continue reading “Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes”
Transportation organizations have important information to share with the traveling public. That’s especially true during natural disasters when maintenance crews and first responders are often the first people surveying damage and assessing the status of infrastructure leading to people’s homes and businesses.
The White House is there. Departments of health have accounts. Even departments of wildlife and interior have created Snapchat accounts. But state DOTs are still not embracing the fast-growing social medium popular with teens and young adults.
The exception is Mississippi DOT, which in April partnered with a local Mississippi-based creative firm Godwin Group to engage youth and their parents at a safety fair in Jackson.
National Work Zone Awareness week runs April 11-15 and its theme this year is “Don’t Be That Driver.”
The Ohio Department of Transportation, the host of this year’s national kick-off event near Toledo, has developed a number of creative and thought-provoking public service announcements that use humor to make the point that driving safely through work zones is the responsibility of all drivers.
More information on the National Work Zone Awareness week and the coalition of supporting organizations is available from American Traffic Safety Services Association, including details on a new 2016 initiative that encourages people and organizations to display orange to support the work zone safety theme.