New AASHTO Report Shows State DOT Social Media Trends

smreportcoverIt was only a handful of years ago that the American Association of State Highway and Transportation Officials, my work-day employer, began polling its member state departments of transportation about their growing implementation of social media tools.

 

In 2009, less than half of states used Facebook and then most were tepid in their level of engagement. The dominant tool for state DOTs was Twitter, but it was used almost exclusively for sharing roadway traffic conditions and emergency information.

Continue reading “New AASHTO Report Shows State DOT Social Media Trends”

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Happy Birthday iPhone: Tech May Change, Good Communications Remains the Same

iPhone5The iPhone turned 10 last month. As Steve Jobs began to introduce the iPhone at the MacWorld conference in 2007, he said, “We’re going to make history together today.” 

That certainly was true. The iPhone wasn’t the first smartphone, but it revolutionized how people communicated and how they sought out information – two things that have largely reshaped the ways in which communications teams within transportation departments do their work.

In 2007, a DOT team with which I worked teamed up with a local utility company to insert construction announcements into monthly water bills that went to residents near a major project. It was expensive and time-consuming. And, we had no way of knowing whether the people who opened the utility bill even read the notice.

Continue reading “Happy Birthday iPhone: Tech May Change, Good Communications Remains the Same”

Taking A Look Inside: Survey of State DOTs Offers Glimpse into Internal Comms

talking-clipart-people_standing_around_a_watercooler_talking_and_gossiping_0515-1103-1504-1157_SMUIt is no secret that state DOTs throughout the country have become adept communications organizations. The focus in many DOTs is turning away from the road to toward the people who use the transportation system – all its modes and priorities.

Whether you find yourself at a gathering of bridge engineers or environmental planners, the topic of communications has a good chance of being discussed. Continue reading “Taking A Look Inside: Survey of State DOTs Offers Glimpse into Internal Comms”

New CEO Video Series Targets ADOT Employees

There is a common tendency among most transportation agency communication teams to overlook one of their most important audiences – the agency employees.

Internal communications is tough, whether it is done for a major corporation or a transportation agency. The organization is generally spread across a large geographic area. Employees in different work groups and geographic areas might have different access to, and comfort with, different communication technologies. And, at the end of the day, the communication team kudos for a job well done most often come from external communications with media or the general public.  Continue reading “New CEO Video Series Targets ADOT Employees”

Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes

UtahDOT
State transportation departments use message signs to encourage people to drive safely. In 2015, Utah began a “100 deadliest Days” effort to highlight how the summer driving season is traditionally the most dangerous.  Photo courtesy Utah DOT.

It was not much of a surprise to the people who work to make the nation’s transportation system safer when the National Highway Traffic Safety Administration recently released preliminary numbers showing traffic deaths had increased nearly 8 percent in 2015 to 35,200.

 

According to the official NHTSA news release, U.S. Transportation Secretary Anthony Foxx said, “We are analyzing the data to determine what factors contributed to the increase in fatalities and at the same time, we are aggressively testing new safety technologies, new ways to improve driver behavior, and new ways to analyze the data we have, as we work with the entire road safety community to take this challenge head-on.” Continue reading “Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes”