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A regular commentary on the practice of communicating about the transportation industry

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Transportation Agencies Take Note: Facebook Matters in a Crisis

Posted on June 28, 2016 by Lloyd Brown
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Transportation organizations have important information to share with the traveling public. That’s especially true during natural disasters when maintenance crews and first responders are often the first people surveying damage and assessing the status of infrastructure leading to people’s homes and businesses.

Last month, Pew Research Center and the Knight Foundation published the latest report that shows nearly half of U.S. adults are getting their news from Facebook. Meanwhile, the annual State of the News Media report found a continued decline in local daily newspaper circulation (down 7 percent) and local TV news viewership (down 5 percent late night and down 2 percent mornings).

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Posted in Communications, Social Media | Tagged AASHTO, American Association of State Highway and Transportation Officials, Communication, communications, department of transportation, Departments of Transportation, Facebook, journalism, news media, newspapers, Pew Research Center, public engagement, Social media, state department of transportation, State Departments of Transportation, state dot, State DOTs, strategic communications, transportation, TV News, Twitter, West Virginia Department of Transportation, WVDOT, YouTube, Youtube.com | Leave a reply

Snapchat still not gaining traction with state DOTs

Posted on June 21, 2016 by Lloyd Brown
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The White House is there. Departments of health have accounts. Even departments of wildlife and interior have created Snapchat accounts. But state DOTs are still not embracing the fast-growing social medium popular with teens and young adults.

snapchat_MDOT

Mississippi DOT used this photo prop to help safety fair attendees connect with its Snapchat account.

The exception is Mississippi DOT, which in April partnered with a local Mississippi-based creative firm Godwin Group to engage youth and their parents at a safety fair in Jackson.

According to MDOT’s Rob Pettit, the DOT used custom geofilters to create a unique experience for safety fair attendees. Continue reading →

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Posted in Communications, Social Media | Tagged communications, Facebook, Mississippi Department of Transportation, Mississippi DOT, public engagement, Snapchat, Social media, state department of transportation, State Departments of Transportation, state dot, State DOTs, strategic communications, transportation, Twitter | Leave a reply

Toward Zero Deaths Not Just a Vision, It’s Personal

Posted on March 1, 2016 by Lloyd Brown
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I never realized how dangerous it was for teen drivers to climb behind the wheel until recently when it was time to teach my teenage son how to drive. Not even when I was a  young person did I fully appreciate the myriad distractions, and the literally non-stop decision-making necessary for someone to drive safely on our roadways.

Driving is not easy. Perhaps that’s why more than 32,000 people are killed in roadway crashes each year. That’s a staggering amount by any measure.

State DOTs and other public safety organizations around the country are doing their part to try and get all of us – the experienced driver and the young person – to imagine a future when no one dies on America’s roadways.

Under the banner “Toward Zero Deaths,” a coalition of transportation organizations have decided that our national target goal for roadway deaths should be less than one.

Many state examples of public outreach campaigns touting the target goal can be found online. Mississippi Department of Transportation recently launched its web site and it features a game show-themed video asking regular people safety related messages.

Mississippi’s video follows the lead of states like Utah, Iowa and Nevada by asking people how many deaths are acceptable on the nation’s highways. Then they ask, how many deaths are acceptable in that person’s family. Of course it’s zero.

I have always considered it clever and effective to make the issue of safety intensely personal. But nothing makes the topic as effective as climbing into a vehicle with a young driver.

So I offer a final hat tip to Ford and the Governors Highway Safety Association for offering free driving skills courses for young drivers. My son and I will be attending one of these sessions very soon. Because zero deaths is not just a national vision, for my family and me its personal.

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Posted in Communications, Uncategorized | Tagged AASHTO, American Association of State Highway and Transportation Officials, communications, Governors Highway Safety Association, Iowa Department of Transportation, Mississippi Department of Transportation, Mississippi DOT, Nevada Department of Transportaiton, public engagement, state department of transportation, state dot, State DOTs, strategic communications, Teen Driving, Toward Zero Deaths, transportation, TZD, Utah Department of Transportation, video, YouTube | Leave a reply

DOT Takes to Airing of Grievances to Great Effect

Posted on January 7, 2016 by Lloyd Brown
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WSDOT Airing of Grievances

Washington State Department of Transportation used Twitter Dec. 23, 2015 to air its grievances to great effect with motorists.

The use of humor in social media spaces has for some time been an acknowledged strategy for building an audience. And, most people would agree that it is hard to build excitement or interest in dry lectures about best practices.

The Washington State Department of Transportation last month decided to leverage the holiday season to make a few points about driver behavior by crafting their messages under the guise of celebrating Festivus, the fictional holiday featured in the Seinfeld comedy series of the 1990s. Part of the “traditional” Festivus celebrations includes the “airing of grievances,” along with displaying feats of strength.

[Full disclosure: I formerly worked for WSDOT and as a former state resident generally follow their social media channels.]

So WSDOT took to Twitter Dec. 23, 2015 and announced it was celebrating Festivus 2015 by airing a few grievances. Jeremy Bertrand, WSDOT’s digital and social media guru, reported that the “grievance” airing went well and that from WSDOT’s perspective the public enjoyed the messages, and in some cases joined in by airing grievances of their own.

WSDOT assembled a large compilation of their Festivus messages and the public responses over at Storify.

By using the Festivus theme WSDOT was able to highlight risky behaviors, bad habits and other actions that typical motorists sometimes use that contribute to safety concerns and maintenance issues. This is not the first time a state DOT has talked about these issues, but using humor and connecting with a pop culture event like Festivus helped communicate the messages in a more acceptable way.

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Posted in Social Media | Tagged communications, Facebook, Festivus, public engagement, Seinfeld, Social media, state department of transportation, State Departments of Transportation, state dot, State DOTs, strategic communications, transportation, Twitter | Leave a reply

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  • APTA Marketing and Communications Committee
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  • TRB Committee on Public Engagement and Communications
  • Conference of Minority Transportation Officials
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