Where have you been?

By now, you might have noticed that the The Talking Transportation blog has been silent for a couple of years. I sincerely apologize for being away.

Honestly a few things conspired to sap my enthusiasm for this project. First, my son was nearing the end of his high school years. He was active in school sports, choir and other extracurricular activities. I didn’t want to miss a thing. Second, a close family member was diagnosed with cancer and quite a bit of mental and spiritual energy went into support during the past few years. And, finally, I decided to take my passion for endurance sports to a new level, completing three Ironman races since 2017.

Ironman Lloyd Photo
Lloyd Brown transitioning from the swim during the 2018 Ironman Florida in Haines City, Fla.

Needless to say, my schedule has been busy.

But, while the blog has been dormant, the transportation industry has continued to pursue transparency and accountability through good communications with the traveling public. There truly is a renaissance underway as transportation leaders increasingly embrace new tools and tactics that refocus outreach on the users of the transportation system.

My goal in the coming weeks and months is to highlight those innovations, and the creative strategies and tactics being put into practice.

I hope to show good work, discuss the challenges associated with that work, and, ultimately, give you a reason to come back to the Talking Transportation blog.

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New CEO Video Series Targets ADOT Employees

There is a common tendency among most transportation agency communication teams to overlook one of their most important audiences – the agency employees.

Internal communications is tough, whether it is done for a major corporation or a transportation agency. The organization is generally spread across a large geographic area. Employees in different work groups and geographic areas might have different access to, and comfort with, different communication technologies. And, at the end of the day, the communication team kudos for a job well done most often come from external communications with media or the general public.  Continue reading “New CEO Video Series Targets ADOT Employees”

Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes

UtahDOT
State transportation departments use message signs to encourage people to drive safely. In 2015, Utah began a “100 deadliest Days” effort to highlight how the summer driving season is traditionally the most dangerous.  Photo courtesy Utah DOT.

It was not much of a surprise to the people who work to make the nation’s transportation system safer when the National Highway Traffic Safety Administration recently released preliminary numbers showing traffic deaths had increased nearly 8 percent in 2015 to 35,200.

 

According to the official NHTSA news release, U.S. Transportation Secretary Anthony Foxx said, “We are analyzing the data to determine what factors contributed to the increase in fatalities and at the same time, we are aggressively testing new safety technologies, new ways to improve driver behavior, and new ways to analyze the data we have, as we work with the entire road safety community to take this challenge head-on.” Continue reading “Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes”