State DOTs Find Audiences with Local News Programs

It’s no secret that viewers are turning to streaming media for their television entertainment. But the appetite for local news remains strong, as evidenced by the continued success of local TV news programming. State DOTs have learned that there also is an audience for well-produced compelling local news video.

Local television news continues to be Americans’ most popular source for news, according to the annual Pew State of the News Media report. While the overall local TV news audience declined last year, still more than 3.4 million viewers tuned in nightly to watch the evening and late news programs, far outpacing other sources for local news including newspapers and radio.

Most state DOTs use video regularly, but a handful are producing videos that replicate the look and feel of local TV news broadcasts. These news updates typically feature a regular host, or at least a consistent lineup of hosts. And the programs focus on stories about the state DOTs that may not otherwise garner coverage in more traditional media outlets. These state DOTs are reporting their own news in a professional, hosted format that is credible and compelling.

Continue reading “State DOTs Find Audiences with Local News Programs”

Getting to ‘Know’: Tools Helping DOTs Reach People During Emergencies

Winter is coming and for state DOTs that means preparing to clear roads and assist motorists. Public information campaigns for years have focused on helping motorists “know before you go” by checking web sites and apps for the latest road condition and weather information. Additionally, officials have urged motorists to winterize their vehicles and to carry emergency supplies.

Traffic backed up on Interstate 5 in Vancouver, Wash., in Feb. 2019. Courtesy WSDOT licensed under CC BY 2.0.

But sometimes things happen – a sudden storm or natural disaster – that are so unforeseen that the transportation system is tied up and motorists are stranded. What communication strategies are in place for those situations?

Continue reading “Getting to ‘Know’: Tools Helping DOTs Reach People During Emergencies”

Where have you been?

By now, you might have noticed that the The Talking Transportation blog has been silent for a couple of years. I sincerely apologize for being away.

Honestly a few things conspired to sap my enthusiasm for this project. First, my son was nearing the end of his high school years. He was active in school sports, choir and other extracurricular activities. I didn’t want to miss a thing. Second, a close family member was diagnosed with cancer and quite a bit of mental and spiritual energy went into support during the past few years. And, finally, I decided to take my passion for endurance sports to a new level, completing three Ironman races since 2017.

Ironman Lloyd Photo
Lloyd Brown transitioning from the swim during the 2018 Ironman Florida in Haines City, Fla.

Needless to say, my schedule has been busy.

But, while the blog has been dormant, the transportation industry has continued to pursue transparency and accountability through good communications with the traveling public. There truly is a renaissance underway as transportation leaders increasingly embrace new tools and tactics that refocus outreach on the users of the transportation system.

My goal in the coming weeks and months is to highlight those innovations, and the creative strategies and tactics being put into practice.

I hope to show good work, discuss the challenges associated with that work, and, ultimately, give you a reason to come back to the Talking Transportation blog.

New CEO Video Series Targets ADOT Employees

There is a common tendency among most transportation agency communication teams to overlook one of their most important audiences – the agency employees.

Internal communications is tough, whether it is done for a major corporation or a transportation agency. The organization is generally spread across a large geographic area. Employees in different work groups and geographic areas might have different access to, and comfort with, different communication technologies. And, at the end of the day, the communication team kudos for a job well done most often come from external communications with media or the general public.  Continue reading “New CEO Video Series Targets ADOT Employees”

Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes

UtahDOT
State transportation departments use message signs to encourage people to drive safely. In 2015, Utah began a “100 deadliest Days” effort to highlight how the summer driving season is traditionally the most dangerous.  Photo courtesy Utah DOT.

It was not much of a surprise to the people who work to make the nation’s transportation system safer when the National Highway Traffic Safety Administration recently released preliminary numbers showing traffic deaths had increased nearly 8 percent in 2015 to 35,200.

 

According to the official NHTSA news release, U.S. Transportation Secretary Anthony Foxx said, “We are analyzing the data to determine what factors contributed to the increase in fatalities and at the same time, we are aggressively testing new safety technologies, new ways to improve driver behavior, and new ways to analyze the data we have, as we work with the entire road safety community to take this challenge head-on.” Continue reading “Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes”