One of the most exciting opportunities offered to government agencies by social media was the potential to increase how well they communicated with the general public. After more than 10 years of Facebook and Twitter, and dozens of other social media channels, the question is worth asking: Are we any better at engaging with the public than we were at the turn of the century?
State departments of transportation, and other state and local transportation agencies have long used social media channels to communicate about road conditions, transit disruptions, weather impacts, project meetings and safety messaging. In fact, we celebrate many of their efforts here at Talking Transportation, highlighting the bold, the funny, the thoughtful and the impacting.
For the sake of brevity, I’ll suggest that government agencies are doing a good job of sharing information about the basic elements of operating a transportation system.
It may be hard to believe, but one of the hottest media tactics is podcasting. And several transportation departments and trade associations have developed podcasts as a way to reach what experts says is a still growing audience.
According to “The Podcast Consumer 2019,” a report published by Edison Research earlier this year, 22 percent of people age 12 and older listen to podcasts weekly, and nearly a third of people listen to podcasts monthly.
Edison’s report finds that the audience share for podcasting has grown a whopping 122 percent since 2014. And, young people age 12-24 are among the largest consumers of podcasting.
By now, you might have noticed that the The Talking Transportation blog has been silent for a couple of years. I sincerely apologize for being away.
Honestly a few things conspired to sap my enthusiasm for this project. First, my son was nearing the end of his high school years. He was active in school sports, choir and other extracurricular activities. I didn’t want to miss a thing. Second, a close family member was diagnosed with cancer and quite a bit of mental and spiritual energy went into support during the past few years. And, finally, I decided to take my passion for endurance sports to a new level, completing three Ironman races since 2017.
Needless to say, my schedule has been busy.
But, while the blog has been dormant, the transportation industry has continued to pursue transparency and accountability through good communications with the traveling public. There truly is a renaissance underway as transportation leaders increasingly embrace new tools and tactics that refocus outreach on the users of the transportation system.
My goal in the coming weeks and months is to highlight those innovations, and the creative strategies and tactics being put into practice.
I hope to show good work, discuss the challenges associated with that work, and, ultimately, give you a reason to come back to the Talking Transportation blog.
That certainly was true. The iPhone wasn’t the first smartphone, but it revolutionized how people communicated and how they sought out information – two things that have largely reshaped the ways in which communications teams within transportation departments do their work.
In 2007, a DOT team with which I worked teamed up with a local utility company to insert construction announcements into monthly water bills that went to residents near a major project. It was expensive and time-consuming. And, we had no way of knowing whether the people who opened the utility bill even read the notice.
It was not much of a surprise to the people who work to make the nation’s transportation system safer when the National Highway Traffic Safety Administration recently released preliminary numbers showing traffic deaths had increased nearly 8 percent in 2015 to 35,200.
According to the official NHTSA news release, U.S. Transportation Secretary Anthony Foxx said, “We are analyzing the data to determine what factors contributed to the increase in fatalities and at the same time, we are aggressively testing new safety technologies, new ways to improve driver behavior, and new ways to analyze the data we have, as we work with the entire road safety community to take this challenge head-on.” Continue reading “Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes”
Transportation organizations have important information to share with the traveling public. That’s especially true during natural disasters when maintenance crews and first responders are often the first people surveying damage and assessing the status of infrastructure leading to people’s homes and businesses.
The White House is there. Departments of health have accounts. Even departments of wildlife and interior have created Snapchat accounts. But state DOTs are still not embracing the fast-growing social medium popular with teens and young adults.
The exception is Mississippi DOT, which in April partnered with a local Mississippi-based creative firm Godwin Group to engage youth and their parents at a safety fair in Jackson.