Missouri DOT Goes Mobile to Reach Employees

screenshot of MoDOT Now App
MoDOT NOW is an employee focused app created by the Missouri Department of Transportation.

It is a common trend among communication offices around the transportation world. We spend hours working with project and program managers identifying target audiences and the key messages that we hope will change behavior, garner support for a controversial idea, or perhaps increase participation in a public process.

But as we look outward toward “the public,” or “elected officials,” we neglect a tremendously important audience — our fellow transportation employees. Yes, do not be surprised if the people with whom you work are among the least knowledgeable about your agencies core messages and organizational priorities. Continue reading “Missouri DOT Goes Mobile to Reach Employees”

Journalism is here to stay, so listen up

typewriter, iPad and television

This week I got a chance to attend a local Public Relations Society of America National Capitol Chapter sponsored panel session featuring multimedia news reporters. I jump at any chance to listen to journalists, especially when they are willing to talk about the shifting sands upon which the industry is currently built.  Continue reading “Journalism is here to stay, so listen up”

It’s Personal: The Smartphone’s Influence on Transportation Communications

iPhone5More evidence was released this week suggesting that the days of sitting-at-a-desk, full-monitor web site experiences are waning.

The Pew Internet and American Life Project published its latest research that shows roughly 63% of American cell phone users access the internet with their cellphones. That translates to more than half of all American adults. And of those who access the internet via cell phones, more than a third say it is the primary way in which those cellphone owners access the internet.

Perhaps the next round of questions should ask why isn’t everyone accessing the internet through their cellphones? Continue reading “It’s Personal: The Smartphone’s Influence on Transportation Communications”

Internet trends clearly show more mobile

The 2013 Internet Trends report from Kleiner Perkins Caufield & Byers, a Silicone Valley venture capital firm, was released last week. The report does a good job of showing what many of the people working in social media and communications have known instinctively for some time. There has been huge growth in mobile usage in just a few short years and that transition should be changing the way in which we think about our communication tools.  Continue reading “Internet trends clearly show more mobile”