Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes

UtahDOT
State transportation departments use message signs to encourage people to drive safely. In 2015, Utah began a “100 deadliest Days” effort to highlight how the summer driving season is traditionally the most dangerous.  Photo courtesy Utah DOT.

It was not much of a surprise to the people who work to make the nation’s transportation system safer when the National Highway Traffic Safety Administration recently released preliminary numbers showing traffic deaths had increased nearly 8 percent in 2015 to 35,200.

 

According to the official NHTSA news release, U.S. Transportation Secretary Anthony Foxx said, “We are analyzing the data to determine what factors contributed to the increase in fatalities and at the same time, we are aggressively testing new safety technologies, new ways to improve driver behavior, and new ways to analyze the data we have, as we work with the entire road safety community to take this challenge head-on.” Continue reading “Reversing the Trend: How Will U.S. Reduce, Eliminate Fatal Traffic Crashes”

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Innovative ‘Driving Dead’ Series Continues with Buzzed Driving Message

The innovative Illinois Department of Transportation’s safe driving campaign, “The Driving Dead,” has posted the next episode in the series which features actor Michael Rooker and zombies.

The nearly 10-minute video, “The Gas Station,” tells the story of how even a single beer can impair one’s ability to make the kinds of critical decisions needed to drive safely.

Read more about the campaign at www.TheDrivingDeadSeries.com.