If you were driving in Iowa over the Thanksgiving weekend, you probably saw the message on electronic message boards stretched across the state’s major highways – north to south and east to west.
“What doesn’t go with pumpkin spice? Drunk Driving”
With the holiday season at hand, pumpkin spice is seemingly everywhere. Unfortunately, drunk driving remains nearly ubiquitous. The Iowa Department of Transportation hopes the public makes the connection.
One of the 2019 honorees, a public service announcement produced by the Virginia Department of Transportation, used humor to capture drivers’ attention and raise awareness for an annual challenge.
During deer mating season, drivers have a much higher chance of encountering deer in the roadway, especially during dawn and dusk when visibility is lessened.
According to the VDOT award entry, more than 60,000 vehicle crashes involving deer took place last year. VDOT posted the PSA on Facebook, reaching more than 99,800 users. The 30-second video was shared 652 times on Facebook. It’s been viewed more than 24,000 times.
Congratulations to VDOT for using humor to highlight a serious safety issue for drivers.
State transportation departments use message signs to encourage people to drive safely. In 2015, Utah began a “100 deadliest Days” effort to highlight how the summer driving season is traditionally the most dangerous. Photo courtesy Utah DOT.
It was not much of a surprise to the people who work to make the nation’s transportation system safer when the National Highway Traffic Safety Administration recently released preliminary numbers showing traffic deaths had increased nearly 8 percent in 2015 to 35,200.
According to the official NHTSA news release, U.S. Transportation Secretary Anthony Foxx said, “We are analyzing the data to determine what factors contributed to the increase in fatalities and at the same time, we are aggressively testing new safety technologies, new ways to improve driver behavior, and new ways to analyze the data we have, as we work with the entire road safety community to take this challenge head-on.” Continue reading →