But there are not any “silver bullet” messages that work in every situation.
“Mobile Messages: Moving People to Support Transportation,” analyzes the results of more than two dozen case studies; a survey of transportation agency officials; eight focus groups; and, two dial testing sessions. Continue reading →
Transportation communications professionals are constantly challenged with trying to reach the right audiences with the right messages. Public involvement experts take that challenge a step further – trying to develop a dialogue with key communities potentially affected by a project or plan.
The North Carolina Department of Transportation is working on a public engagement toolkit and they are looking for input and comments from practitioners prior to the tool’s public launch, which could come as soon as May. Continue reading →
An interesting study recently published in the journal Political Communication studies the level of civic engagement following the closure of daily newspapers in Seattle and Denver. The paper, Dead Newspapers and Citizens Civic Engagement, by Lee Shaker asserts that civic engagement in Seattle and Denver dropped from 2008 to 2009 after the Seattle PI and Rocky Mountain News closed their doors.
It is an interesting research effort that uses data from the Current Population Survey (CPS) conducted by the United States Census Bureau to analyze year over year participation in activities such as visiting a politician or attending a community organization meeting, such as a PTA or neighborhood watch group.
To remain most effective in communications, it is a good idea to pay attention to what’s happening on the Internet. After all, the societal embrace of the Internet with all of its information sharing and communications power has had a profound influence on society and the ways in which we see the world.
I often cite the Pew Internet and American Life Project for its ongoing tracking of trends related to the Internet and the ways in which we interact on the Internet. Pew Internet is marking the 25th anniversary of the Internet with a series of reports. The first report, published last month, was an overall look at the development of the Internet and its rapid adoption by society. It’s very interesting material and worth digging into.