New Research Reveals Messages that Move Public to Support Transportation Investments

onlinepubs.trb.org onlinepubs nchrp docs NCHRP20 24 93 C_FR.pdf
Key themes and messages identified in the new report, “Mobile Messages: Moving People to Support Transportation.”

A new research report published this week by the National Cooperative Highway Research Program offers some insight into how the general public views transportation, and suggests some ways to discuss investments that could generate greater support.

But there are not any “silver bullet” messages that work in every situation.

“Mobile Messages: Moving People to Support Transportation,” analyzes the results of more than two dozen case studies; a survey of transportation agency officials; eight focus groups; and, two dial testing sessions. Continue reading “New Research Reveals Messages that Move Public to Support Transportation Investments”

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Pew Internet Offers a Peak into Internet’s Future

To remain most effective in communications, it is a good idea to pay attention to what’s happening on the Internet. After all, the societal embrace of the Internet with all of its information sharing and communications power has had a profound influence on society and the ways in which we see the world.

I often cite the Pew Internet and American Life Project for its ongoing tracking of trends related to the Internet and the ways in which we interact on the Internet. Pew Internet is marking the 25th anniversary of the Internet with a series of reports. The first report, published last month, was an overall look at the development of the Internet and its rapid adoption by society. It’s very interesting material and worth digging into.

Continue reading “Pew Internet Offers a Peak into Internet’s Future”

Research for Transportation Decision-making

Cover for Guide to Developing Marketing
courtesy: FHWA Highways for Life

Transportation agencies are constantly innovating to meet the needs of an aging system, a declining revenue stream and an evolving customer base. The FHWA Highways for Life program earlier this year published a document, “A Guide to Developing Marketing Research for Highway Innovations,” which is intended to help transportation agencies “understand the needs, wants, and values of their existing customers and potential customers and us that information to make better decisions.”

While I believe that most agencies already use some kind of research when deciding whether to pursue programmatic and operational innovations, the guide should prove a very useful resource for the transportation communications community.

Filled with anecdotes and case studies, the manual is a solid introduction to marketing research. It will explain things to consider when deciding on the types of research you might need, whether you will need to bring in a consultant and even some strengths and weaknesses for various research methods.

Whether you are a seasoned communication pro, or just getting started, the Highways for Life guide is worth checking out.

 

Talking Engagement: Research Report for Transportation Social Media and Public Involvement

Full disclosure, the report was requested by AASHTO’s Center for Environmental Excellence, and I work for AASHTO. The research was conducted through the National Cooperative Highway Research Program and I served as one of the research reviewers. And, finally, the research was conducted by Parsons Brinckerhoff’s Eileen Barron, with whom I recently co-presented a session at the International Association of Public Participation’s North American conference, and former Missouri Department of Transportation Communication Director Shane Peck, also of Parsons Brinckerhoff.

– Lloyd Brown

There is a new research document available online that transportation planners and communicators should consider adding to their reading list. The report, “Potential Use of Social Media in the NEPA Process,” attempts to fill in the knowledge gap between how most transportation agencies utilize social media tools and how the tools might be used in an environmental planning and public involvement process defined under the National Environmental Policy Act.

Continue reading “Talking Engagement: Research Report for Transportation Social Media and Public Involvement”

Face the numbers: Communication success requires a social media plan

The Pew Internet and American Life Project’s latest report shows that social media tool usage continues to evolve. According to the folks at Pew, nearly three quarters of adult Americans are now using social networking sites.

Continue reading “Face the numbers: Communication success requires a social media plan”