Driver Alert: Humor Highlights Award-Winning Virginia PSA

Each year, the AASHTO Committee on Transportation Communications known as TransComm, hands out awards to state DOTs for outstanding communication, advertising and marketing campaigns and tactics.

One of the 2019 honorees, a public service announcement produced by the Virginia Department of Transportation, used humor to capture drivers’ attention and raise awareness for an annual challenge.

Virginia DOT used humor to remind motorists to watch out for deer.

During deer mating season, drivers have a much higher chance of encountering deer in the roadway, especially during dawn and dusk when visibility is lessened.

According to the VDOT award entry, more than 60,000 vehicle crashes involving deer took place last year. VDOT posted the PSA on Facebook, reaching more than 99,800 users. The 30-second video was shared 652 times on Facebook. It’s been viewed more than 24,000 times.

Congratulations to VDOT for using humor to highlight a serious safety issue for drivers.

Advertisements

Talking Work Zone Safety: “He’s the best dad ever”

Be Work Zone Alert
The California Department of Transportation recently launched a new work zone safety campaign featuring agency workers and their families.

The California Department of Transportation (Caltrans) ¬†and its partners — the California Highway Patrol, California Office of Highway Safety, California Department of Motor Vehicles and Impact Teen Drivers — recently launched a new work zone safety campaign featuring Caltrans employees and their children under the tagline, “Be Work Zone Alert.”

The multimedia campaign features a beautiful web page, outdoor advertising and public service announcements. Social media posts feature the hashtag #BeWorkZoneAlert.

Continue reading “Talking Work Zone Safety: “He’s the best dad ever””