Five (Communication) Things I Want for the Holidays

As we move toward the season of celebration, the calendar brings us to the point at which it is natural to take stock in the year and to anticipate the coming year.

The Talking Transportation blog is now a year old. During that time the blog posts have ranged far and wide across the communications spectrum, discussing messaging, tactics and tools in the context of the transportation industry. What you will not find in the blog posts is a political agenda or mode favorites (at least not intentionally). My desire is for this blog to be a place for transportation professionals to pick up insights and perhaps share their thoughts if they are moved to do so.

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Media relations and the ‘social’ evolution

Angel with mobile phone

Angel with mobile phone (Photo credit: Akbar Sim)

I was having lunch with a reporter friend this week and he casually mentioned something that nearly knocked me off my seat.

I am a former newspaper reporter, having worked deadlines and ink before the Internet became a common tool. Working a beat meant I left the newsroom and wandered through the local city hall and county courthouse. Not only did I know my story subjects personally, I could see the family photos on the walls of their offices and often talked about what they did on weekends outside of work. I talked to them regularly on the phone.

That was also in the mid-1990s before September 11, when access to government officials was much easier than it is today. In fact, I rarely recall worrying about media relations officers as filters, relying on the local police sergeant for tips and the state DOT press office for standard road closure alerts. But of course all that has changed.

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