The hottest new tactic for transportation agencies is podcasts? Yes, podcasts!

It may be hard to believe, but one of the hottest media tactics is podcasting. And several transportation departments and trade associations have developed podcasts as a way to reach what experts says is a still growing audience.

According to “The Podcast Consumer 2019,” a report published by Edison Research earlier this year, 22 percent of people age 12 and older listen to podcasts weekly, and nearly a third of people listen to podcasts monthly.

Edison’s report finds that the audience share for podcasting has grown a whopping 122 percent since 2014. And, young people age 12-24 are among the largest consumers of podcasting.

Music Oomph has compiled a host of interesting statistics on podcasting.

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Theater of the Mind and Talking Transportation

microphone_256 I started my communications career as an on-air announcer at small rural radio stations in eastern Washington and northern Idaho. I loved it. Of course, I love talking, so I really felt I had landed in the right place.

While I eventually moved on to newspapers before transitioning later to public relations, I still am very fond of radio broadcasting and the “theater of the mind” quality it offers those who creatively use it.

State departments of transportation and transportation organizations are still using radio, although it might not look exactly like it did 20 years ago when I was sitting behind the microphone. Continue reading

Podcasting: Transportation’s forgotten ‘new’ media

It was not that long ago that podcasts were quite popular. The proliferation of portable audio devices like early iPods and Zune devices helped to create a demand for audio that spilled into a podcast revolution.

According to Wikipedia, the mid-2000s were a heyday for podcasting with a growth in interest spurred by people who liked radio but found an ability to customize the programming and the ability to listen on demand.

But there is an interesting part of the podcasting story that is left to be told. Would you believe they are still quite popular? According to the Pew Internet and American Life Project, one in five people online are listening to podcasts. That is nearly twice as often as people use Twitter.

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