State DOTs Expand Use of Social Media but Implementation Challenges Remain

Social Media ReportWhile most state departments of transportation now actively use social media in their regular communication programs, further adoption of the online tools is being hampered by some familiar age-old challenges, according to the fourth annual State DOT Social Media Survey by the American Association of State Highway and Transportation Officials.

The survey, which is conducted each spring, asks state departments of transportation about their use of social media tools and issues related to deployment of social media tools as a way to measure the adoption, implementation and best practices for the industry. (Editor’s note: Full disclosure time. I annually help write the survey and help analyze the results of this report for AASHTO, which is my employer).

This year’s report found that nearly 90 percent of respondents are using both Facebook and Twitter accounts to communicate with the public, by far the most popular social media tools for state DOTs. By comparison, “In 2010, less than half of state DOTs used Facebook and only 26 states had Twitter accounts.” Continue reading