In the spirit of Thanksgiving, let’s take a moment and recognize a few things for which we in the business of transportation communication should give thanks.
Technology – In the late 1990s, I was new to government public relations, having recently left my job as a newspaper reporter. Often, I traveled around the state of Arizona with my boss, the director of the Department of Agriculture. Few reporters had email. Fax machines were the quick way of delivering information. To get a news release out to media meant several hours of fax machine calls. I carried a three-ring binder that held all my reporter and industry contacts. It weighed about five pounds. I often phoned news rooms with updates because it was faster to do that than actually send a news release.