Oregon, Washington Take on Distracted Driving Epidemic with New Campaigns, Tougher Laws

798px-I-55_I-40_West_Memphis_AR_distracted_driving_warning_signIn Oregon, 75 percent of drivers admit to driving distracted. Nationally, at least that many drivers are eating, shaving, putting on makeup, texting, reading the newspaper … while driving a vehicle.

“As a culture I think we’re ready for a change,” said Tom Fuller, Oregon DOT communications manager, in a recent news release announcing a new statewide campaign there intended to help people drive more safely.

“The stories of deaths and injuries from distracted driving are as horrific as they are preventable,” Fuller added.

Continue reading “Oregon, Washington Take on Distracted Driving Epidemic with New Campaigns, Tougher Laws”

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Sasquatch takes a walk, educates Oregonians on pedestrian crossings

There is no shortage of creativity in transportation communications. In this example, the folks at Oregon Department of Transportation and Metro – the Portland area regional government – turned to a Northwest icon to help educate motorists about pedestrian crossings.

Theater of the Mind and Talking Transportation

microphone_256 I started my communications career as an on-air announcer at small rural radio stations in eastern Washington and northern Idaho. I loved it. Of course, I love talking, so I really felt I had landed in the right place.

While I eventually moved on to newspapers before transitioning later to public relations, I still am very fond of radio broadcasting and the “theater of the mind” quality it offers those who creatively use it.

State departments of transportation and transportation organizations are still using radio, although it might not look exactly like it did 20 years ago when I was sitting behind the microphone. Continue reading “Theater of the Mind and Talking Transportation”