The problem with #hashtags: @BAFuture’s #Imstuck

Hashtags are a tough deal. I really encourage anyone deciding to use a hashtag to do some research before picking a hashtag that will support your message and strengthen your branding.BAF App

Earlier this week, Building America’s Future released a new mobile app that helps people tell Congress when they are stuck in traffic. The app encourages users to copy BAF and share on Twitter when they have sent a message to Congress.

The app received some great coverage and I’ve watched for some backlash toward the app since it appears to encourage drivers to send messages while they are behind the wheel. I know that it doesn’t directly encourage distracted driving, but the idea that someone would send a message to Congress while stuck in traffic kind of infers that. 

Still, the app seems really smart and I’m intrigued. But the hashtag, #imstuck, seems to have landed with a thud. I’ve compiled a few of the items on Storify.

I truly wish the folks much success. We need all the awareness we can get for transportation in Congress. But maybe we need a better hashtag? 

Growing Your Twitter Followers, As Easy As 1-2-3

Accessible Twitter website icon

(Photo credit: Wikipedia)

You finally leaped over the legal team, juked past the IT group and came up with the perfect Twitter handle. Your transportation agency is now part of the mobile/social web. Your agency has a Twitter feed.  Congratulations!

Now, all you need are people to know you exist.

We can argue at length about the best Twitter metrics, but for most in our business, “followers” matter. And we all need them.

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