There is no shortage of creativity in transportation communications. In this example, the folks at Oregon Department of Transportation and Metro – the Portland area regional government – turned to a Northwest icon to help educate motorists about pedestrian crossings.
Transportation communicators are in the information business. It remains a challenge to think of new ways to creatively sharing critical information. Therefore, a major hat-tip to the Ohio Department of Transportation.
ODOT turned to YouTube to share their annual snow and ice wrap up statistics.
According to the video, ODOT used more than 1 million tons of salt, compiled 1.2 million hours worked, drove 14 million miles and spent $113 million on snow and ice fighting. Somehow reading the list of ODOT’s accomplishments is not quite as powerful as seeing it on video.
Not every state transportation department or transit agency has access to video. But we all have the ability to think beyond the news release.
Video is a powerful medium. In this case, it was the perfect tool for the Oklahoma Department of Transportation to help remember an Oklahoma tragedy, paying respect to the victims and families and celebrating the work that continued afterward.