The difference between outstanding and blah sometimes comes in subtle ways. In this powerful video posted recently by the Colorado Department of Transportation, the excellence is obvious – if you look.
The video takes place at a baseball stadium. The host interviews people, asking them how much alcohol they have consumed. Then, she asks each person whether they would be willing to drive. Then, she has them use a personal breathalyzer to test their blood alcohol level.
State transportation departments use message signs to encourage people to drive safely. In 2015, Utah began a “100 deadliest Days” effort to highlight how the summer driving season is traditionally the most dangerous. Photo courtesy Utah DOT.
It was not much of a surprise to the people who work to make the nation’s transportation system safer when the National Highway Traffic Safety Administration recently released preliminary numbers showing traffic deaths had increased nearly 8 percent in 2015 to 35,200.
According to the official NHTSA news release, U.S. Transportation Secretary Anthony Foxx said, “We are analyzing the data to determine what factors contributed to the increase in fatalities and at the same time, we are aggressively testing new safety technologies, new ways to improve driver behavior, and new ways to analyze the data we have, as we work with the entire road safety community to take this challenge head-on.” Continue reading