There is a common tendency among most transportation agency communication teams to overlook one of their most important audiences – the agency employees.
Internal communications is tough, whether it is done for a major corporation or a transportation agency. The organization is generally spread across a large geographic area. Employees in different work groups and geographic areas might have different access to, and comfort with, different communication technologies. And, at the end of the day, the communication team kudos for a job well done most often come from external communications with media or the general public. Continue reading →
Twitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your communication strategy.
But when was the last time you really thought about how well you are managing your email lists? Do you know your typical open rate on email newsletters or other email campaigns? Continue reading →