That certainly was true. The iPhone wasn’t the first smartphone, but it revolutionized how people communicated and how they sought out information – two things that have largely reshaped the ways in which communications teams within transportation departments do their work.
In 2007, a DOT team with which I worked teamed up with a local utility company to insert construction announcements into monthly water bills that went to residents near a major project. It was expensive and time-consuming. And, we had no way of knowing whether the people who opened the utility bill even read the notice.
The old adage that all news is local remains just as true today as it did before the advent of the internet and mobile devices.
According to a recently released Pew Research Center study, interest in local news remains strong. And, the study shows that traditional media outlets – especially local television – remain important outlets for local news.
The annual report tends to serve as a snapshot in time for how people are currently consuming news and information. It analyzes online news, newspapers and broadcast outlets. For those of us in the transportation communications world, understanding how people are consuming their news helps in deciding how best to strategically approach building our outreach efforts.