I was going through a file recently after moving into a new home with my family. It was one of those files that was stuck in a box that was not labeled and that I had not opened in probably 10 years. The file was labeled, “Internet PR.”
As I glanced at the clippings I’d saved and notes I’d written a decade ago, I realized I should have written “new media.” Or maybe “social media.” But, then again, Internet PR seems to be a better way of describing how we are using internet technology. It’s a tool to help all of us be successful at public outreach and communications – what I call, PR.