Two DOTs Unveil New Websites Focused on Users

The workhorse of the modern strategic communications program is the website. It’s the starting point, hosting the most important elements of a brand – from the visuals to the basic brand promise.

Two state DOTs – Washington (WSDOT) and New Mexico (NMDOT) – unveiled updated websites this month and both emphasize information that the public wants the most.

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Can Singing Roads Help Manage Speed? NMDOT and NatGeo May Find Out

Sometimes transportation stories take some interesting turns. This one from New Mexico Department of Transportation might prove to be not only fun, but also help manage a nagging speeding problem.

The National Geographic program, Crowd Control, which features the singing highway, will air Nov. 24.