New Research Reveals Messages that Move Public to Support Transportation Investments onlinepubs nchrp docs NCHRP20 24 93 C_FR.pdf

Key themes and messages identified in the new report, “Mobile Messages: Moving People to Support Transportation.”

A new research report published this week by the National Cooperative Highway Research Program offers some insight into how the general public views transportation, and suggests some ways to discuss investments that could generate greater support.

But there are not any “silver bullet” messages that work in every situation.

“Mobile Messages: Moving People to Support Transportation,” analyzes the results of more than two dozen case studies; a survey of transportation agency officials; eight focus groups; and, two dial testing sessions. Continue reading

Talking Engagement: Research Report for Transportation Social Media and Public Involvement

Full disclosure, the report was requested by AASHTO’s Center for Environmental Excellence, and I work for AASHTO. The research was conducted through the National Cooperative Highway Research Program and I served as one of the research reviewers. And, finally, the research was conducted by Parsons Brinckerhoff’s Eileen Barron, with whom I recently co-presented a session at the International Association of Public Participation’s North American conference, and former Missouri Department of Transportation Communication Director Shane Peck, also of Parsons Brinckerhoff.

– Lloyd Brown

There is a new research document available online that transportation planners and communicators should consider adding to their reading list. The report, “Potential Use of Social Media in the NEPA Process,” attempts to fill in the knowledge gap between how most transportation agencies utilize social media tools and how the tools might be used in an environmental planning and public involvement process defined under the National Environmental Policy Act.

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Selling transportation: Travel in their shoes, and make it local

Whether you’re a cycling enthusiast, a concrete proponent or someone who touts transit, there are some common communication themes that are likely to make the job of talking transportation with your customers more successful.

Two important complementary reports help define a tact toward greater public understanding and support for our national transportation as a whole – not highways over pedestrians, or capacity versus dedicated bike lanes.  These reports – one from the Miller Center and one from the National Cooperative Highway Research Program – offer transportation experts a chance to step back from the day-to-day advocacy and consider a different way of approaching advocacy.

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