But there are not any “silver bullet” messages that work in every situation.
“Mobile Messages: Moving People to Support Transportation,” analyzes the results of more than two dozen case studies; a survey of transportation agency officials; eight focus groups; and, two dial testing sessions. Continue reading →
There is a new research document available online that transportation planners and communicators should consider adding to their reading list. The report, “Potential Use of Social Media in the NEPA Process,” attempts to fill in the knowledge gap between how most transportation agencies utilize social media tools and how the tools might be used in an environmental planning and public involvement process defined under the National Environmental Policy Act.
Whether you’re a cycling enthusiast, a concrete proponent or someone who touts transit, there are some common communication themes that are likely to make the job of talking transportation with your customers more successful.
Two important complementary reports help define a tact toward greater public understanding and support for our national transportation as a whole – not highways over pedestrians, or capacity versus dedicated bike lanes. These reports – one from the Miller Center and one from the National Cooperative Highway Research Program – offer transportation experts a chance to step back from the day-to-day advocacy and consider a different way of approaching advocacy.