New Research Reveals Messages that Move Public to Support Transportation Investments

onlinepubs.trb.org onlinepubs nchrp docs NCHRP20 24 93 C_FR.pdf
Key themes and messages identified in the new report, “Mobile Messages: Moving People to Support Transportation.”

A new research report published this week by the National Cooperative Highway Research Program offers some insight into how the general public views transportation, and suggests some ways to discuss investments that could generate greater support.

But there are not any “silver bullet” messages that work in every situation.

“Mobile Messages: Moving People to Support Transportation,” analyzes the results of more than two dozen case studies; a survey of transportation agency officials; eight focus groups; and, two dial testing sessions. Continue reading “New Research Reveals Messages that Move Public to Support Transportation Investments”

Talking public transportation: Mobility Lab asks ‘Where are we headed?’

Mobility Lab is one of the more interesting groups advocating for transportation investment. Based in Arlington, Virginia, the group describes itself as “a leading U.S. voice of “transportation demand management” – moving people instead of cars – and works to create a shared national voice with clear calls to action from TDM agencies across the country.”  Continue reading “Talking public transportation: Mobility Lab asks ‘Where are we headed?’”