Linkedin: Quite possibly the most overlooked social media tool

Social media as an accepted stand-alone public relations practice remains just a few years old, but for some reason I still find it easy to think that there is little new under the sun.

After all, if we break apart social media into their functional pieces the actual act of sharing information today is not much different from it was when the young PR industry was ruled by guys who walked newspaper newsrooms drumming up interest in their clients’ news. Continue reading

Technology Helps Overcome Hurricane Sandy

Like millions of people living along the East Coast this week, I hunkered down and waited out “frankenstorm” that was Hurricane Sandy. My family and I were glued to Facebook and Twitter, in addition to local TV channels and CNN.

I was supposed to be in Utah today to participate in a panel discussion on the use of social media by transportation agencies in the public involvement process. But by Sunday afternoon it was clear that the storm was so huge, my most reasonable plan should be to stay home and make sure my family was safe. My Utah hosts suggested that if conditions allowed we could still have me participate in the session via Skype or Google+Continue reading