Annual Survey Shows States Still Driving Toward Greater Social Media Usage

The 2014 State DOT Social Media Survey shows states overwhelmingly prefer Facebook and Twitter over other social media tools.

The 2014 State DOT Social Media Survey shows states overwhelmingly prefer Facebook and Twitter over other social media tools.

The fifth annual state department of transportation social media survey results were released last month at the annual meeting of TransComm, the AASHTO Subcommittee on Transportation Communications.

(Editor’s note: Full disclosure, I work at AASHTO and oversee the annual survey of state DOTs. Much of the discussion below comes from observations while reviewing raw survey data.)

The survey, started in 2009, confirms what we all probably already suspect. State DOTs are heavily invested in social media outreach both in the operations and public involvement areas. The 2014 survey confirms that not only are the state DOTs utilizing social media tools, many are doing so at a very sophisticated level.
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Missouri DOT Goes Mobile to Reach Employees

screenshot of MoDOT Now App

MoDOT NOW is an employee focused app created by the Missouri Department of Transportation.

It is a common trend among communication offices around the transportation world. We spend hours working with project and program managers identifying target audiences and the key messages that we hope will change behavior, garner support for a controversial idea, or perhaps increase participation in a public process.

But as we look outward toward “the public,” or “elected officials,” we neglect a tremendously important audience — our fellow transportation employees. Yes, do not be surprised if the people with whom you work are among the least knowledgeable about your agencies core messages and organizational priorities. Continue reading

Journalism is here to stay, so listen up

typewriter, iPad and television

This week I got a chance to attend a local Public Relations Society of America National Capitol Chapter sponsored panel session featuring multimedia news reporters. I jump at any chance to listen to journalists, especially when they are willing to talk about the shifting sands upon which the industry is currently built.  Continue reading