Annual Survey Shows States Still Driving Toward Greater Social Media Usage

The 2014 State DOT Social Media Survey shows states overwhelmingly prefer Facebook and Twitter over other social media tools.
The 2014 State DOT Social Media Survey shows states overwhelmingly prefer Facebook and Twitter over other social media tools.

The fifth annual state department of transportation social media survey results were released last month at the annual meeting of TransComm, the AASHTO Subcommittee on Transportation Communications.

(Editor’s note: Full disclosure, I work at AASHTO and oversee the annual survey of state DOTs. Much of the discussion below comes from observations while reviewing raw survey data.)

The survey, started in 2009, confirms what we all probably already suspect. State DOTs are heavily invested in social media outreach both in the operations and public involvement areas. The 2014 survey confirms that not only are the state DOTs utilizing social media tools, many are doing so at a very sophisticated level.
Continue reading “Annual Survey Shows States Still Driving Toward Greater Social Media Usage”

Missouri DOT Goes Mobile to Reach Employees

screenshot of MoDOT Now App
MoDOT NOW is an employee focused app created by the Missouri Department of Transportation.

It is a common trend among communication offices around the transportation world. We spend hours working with project and program managers identifying target audiences and the key messages that we hope will change behavior, garner support for a controversial idea, or perhaps increase participation in a public process.

But as we look outward toward “the public,” or “elected officials,” we neglect a tremendously important audience — our fellow transportation employees. Yes, do not be surprised if the people with whom you work are among the least knowledgeable about your agencies core messages and organizational priorities. Continue reading “Missouri DOT Goes Mobile to Reach Employees”

Journalism is here to stay, so listen up

typewriter, iPad and television

This week I got a chance to attend a local Public Relations Society of America National Capitol Chapter sponsored panel session featuring multimedia news reporters. I jump at any chance to listen to journalists, especially when they are willing to talk about the shifting sands upon which the industry is currently built.  Continue reading “Journalism is here to stay, so listen up”

Linkedin: Quite possibly the most overlooked social media tool

Social media as an accepted stand-alone public relations practice remains just a few years old, but for some reason I still find it easy to think that there is little new under the sun.

After all, if we break apart social media into their functional pieces the actual act of sharing information today is not much different from it was when the young PR industry was ruled by guys who walked newspaper newsrooms drumming up interest in their clients’ news. Continue reading “Linkedin: Quite possibly the most overlooked social media tool”

Technology Helps Overcome Hurricane Sandy

Like millions of people living along the East Coast this week, I hunkered down and waited out “frankenstorm” that was Hurricane Sandy. My family and I were glued to Facebook and Twitter, in addition to local TV channels and CNN.

I was supposed to be in Utah today to participate in a panel discussion on the use of social media by transportation agencies in the public involvement process. But by Sunday afternoon it was clear that the storm was so huge, my most reasonable plan should be to stay home and make sure my family was safe. My Utah hosts suggested that if conditions allowed we could still have me participate in the session via Skype or Google+Continue reading “Technology Helps Overcome Hurricane Sandy”