The White House is there. Departments of health have accounts. Even departments of wildlife and interior have created Snapchat accounts. But state DOTs are still not embracing the fast-growing social medium popular with teens and young adults.
The exception is Mississippi DOT, which in April partnered with a local Mississippi-based creative firm Godwin Group to engage youth and their parents at a safety fair in Jackson.
I never realized how dangerous it was for teen drivers to climb behind the wheel until recently when it was time to teach my teenage son how to drive. Not even when I was a young person did I fully appreciate the myriad distractions, and the literally non-stop decision-making necessary for someone to drive safely on our roadways.
Driving is not easy. Perhaps that’s why more than 32,000 people are killed in roadway crashes each year. That’s a staggering amount by any measure.
State DOTs and other public safety organizations around the country are doing their part to try and get all of us – the experienced driver and the young person – to imagine a future when no one dies on America’s roadways.
Under the banner “Toward Zero Deaths,” a coalition of transportation organizations have decided that our national target goal for roadway deaths should be less than one.
Many state examples of public outreach campaigns touting the target goal can be found online. Mississippi Department of Transportation recently launched its web site and it features a game show-themed video asking regular people safety related messages.
Mississippi’s video follows the lead of states like Utah, Iowa and Nevada by asking people how many deaths are acceptable on the nation’s highways. Then they ask, how many deaths are acceptable in that person’s family. Of course it’s zero.
I have always considered it clever and effective to make the issue of safety intensely personal. But nothing makes the topic as effective as climbing into a vehicle with a young driver.