Using the Un-Dead to Save the Living: Driving Dead Series Hits Its Target

It was a little more than a year ago that I wrote about an innovative transportation safety awareness campaign, the Driving Dead Series, that was being launched by the Illinois Department of Transportation.

Photo Courtesy The Walking Dead Series Facebook page.
Photo Courtesy The Walking Dead Series Facebook page.

It seemed strange to feature zombies in a safety campaign, but with literally millions of views in the last year, the people behind the campaign must have known what they were doing.

Continue reading “Using the Un-Dead to Save the Living: Driving Dead Series Hits Its Target”

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Innovative ‘Driving Dead’ Series Continues with Buzzed Driving Message

The innovative Illinois Department of Transportation’s safe driving campaign, “The Driving Dead,” has posted the next episode in the series which features actor Michael Rooker and zombies.

The nearly 10-minute video, “The Gas Station,” tells the story of how even a single beer can impair one’s ability to make the kinds of critical decisions needed to drive safely.

Read more about the campaign at www.TheDrivingDeadSeries.com.