Selling Transportation: Big Challenge, Different Stories

Many different organizations have tried to raise the general public awareness for the current state of the nation’s transportation infrastructure. In March, the American Society of Civil Engineers updated its infrastructure report card, giving the United States a D+ grade and projecting a $3.6 trillion investment need.

While this report cast a net far beyond just roads and bridges, it represents the kind of “things are falling apart and we can’t keep up” messaging that is often used when discussing transportation system investment needs.

Lately a different point of view is gaining traction in transportation circles. Instead of focusing on the need, focus on the role transportation plays in the nation’s economy and our overall quality of life. Continue reading

Talking preservation? New report offers clues on how to improve outreach programs

Paving machine

Photo courtesy Washington State Department of Transportation

A new report from the Transportation Research Board‘s National Cooperative Research Program finds that, “Bringing about a change in attitudes toward highway maintenance and preservation actions will require thoughtful and ongoing communications campaigns by DOTs.”

“Communicating the Value of Preservation: A Playbook” is a well-written primer that state DOTs can use to develop outreach campaigns around the concept of preserving infrastructure. Continue reading