Tag Archives: messaging

Selling Transportation: Big Challenge, Different Stories

Many different organizations have tried to raise the general public awareness for the current state of the nation’s transportation infrastructure. In March, the American Society of Civil Engineers updated its infrastructure report card, giving the United States a D+ grade … Continue reading

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Talking preservation? New report offers clues on how to improve outreach programs

A new report from the Transportation Research Board‘s National Cooperative Research Program finds that, “Bringing about a change in attitudes toward highway maintenance and preservation actions will require thoughtful and ongoing communications campaigns by DOTs.” “Communicating the Value of Preservation: A Playbook” is … Continue reading

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