Getting to the right audience is tougher than ever despite strong interest in local news

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According to a new Pew Research Center report, “Across all levels of engagements and in all three cities, local TV is the top source of local news.”

The old adage that all news is local remains just as true today as it did before the advent of the internet and mobile devices.

According to a recently released Pew Research Center study, interest in local news remains strong. And, the study shows that traditional media outlets – especially local television – remain important outlets for local news.

The study looked at news media habits in three communities – Denver; Sioux City, Iowa; and, Macon, Georgia. The researchers used a local news media audit, a survey of local residents and an analysis of social media (Twitter and Facebook posts in those areas).  Continue reading

State of the Media: Why it still matters

I learned some very important lessons in journalism school (aka: Washington State University. Go Cougs!).

I learned the proper use of the comma. I learned never to use passive verbs. And I learned to follow the money. Always follow the money.

So what does that have to do with communicating about transportation? A lot, actually.

Continue reading